Project Management
Pero Like - BuzzFeed
1.29 M YouTube Subscribers
405.9 Million Views
Pero Like is BuzzFeed's platform dedicated to celebrating Latinx culture through engaging and relatable content. The channel features a variety of videos, including cultural explorations, comedic sketches, and personal stories that resonate with the Latinx community.
MIRO Entertainment served as the producer for Pero Like, overseeing the production process to ensure high-quality content that authentically represents Latinx experiences.
The Mission: Amplifying Latinx Voices Through Authentic Content
BuzzFeed aimed to create a platform that celebrates Latinx culture by producing relatable and shareable content that resonates with the community and fosters engagement. The goals included increasing audience engagement, strengthening brand visibility within the Latinx community and beyond, streamlining production workflows to efficiently produce high-quality content, and enhancing creative quality while maintaining budget and safety protocols. Through these objectives, Pero Like sought to establish itself as a trusted and inspiring source of entertainment and cultural representation.
Massive Reach, Lasting Impact
1.29 M
YouTube Subscribers
405.9 M
Views
120+
Videos a Year
