The Mission: Celebrating Black Culture Through Authentic Storytelling

BuzzFeed aimed to create a platform that celebrates Black culture by producing relatable and shareable content that resonates with the community and fosters engagement. The goals included increasing audience engagement, strengthening brand visibility within the Black community and beyond, streamlining production workflows to efficiently produce high-quality content, and enhancing creative quality while maintaining budget and safety protocols. Through these objectives, Cocoa Butter sought to establish itself as a trusted and inspiring source of entertainment and cultural representation.