The Mission: Celebrating Asian-American Culture Through Authentic Storytelling

BuzzFeed aimed to create a platform that celebrates Asian-American culture by producing relatable and shareable content that resonates with the community and fosters engagement. The goals included increasing audience engagement, strengthening brand visibility within the Asian-American community and beyond, streamlining production workflows to efficiently produce high-quality content, and enhancing creative quality while maintaining budget and safety protocols. Through these objectives, A*Pop sought to establish itself as a trusted and inspiring source of entertainment and cultural representation.