Branding and Web Design
PASG
Comprehensive Design
Strategic Palette
The Parental Alienation Study Group, Inc. (PASG) is an international organization comprising mental health professionals, legal experts, targeted parents and grandparents, and child and family advocates dedicated to the study and understanding of parental alienation.
MIRO Entertainment collaborated with PASG to develop a cohesive brand identity that reflects their mission and resonates with their global audience.
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Crafted a logo that embodies PASG's commitment to addressing parental alienation.
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Designed a color scheme that conveys professionalism and trust, enhancing brand recognition.
Goals & Challenges
The primary goal was to establish a professional and trustworthy brand identity that resonates with individuals and professionals concerned with parental alienation worldwide. This required accurately portraying PASG's dedication to research and advocacy, differentiating PASG from other organizations in the field, and aligning every branding element with the organization's mission to provide support and resources. Overcoming the challenges of sensitive subject matter and building trust within a diverse, international community was critical to success.
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Developed a user-friendly website to effectively communicate PASG's mission, resources, and global initiatives.
Uniting Global Efforts Against Parental Alienation
Enhanced Brand Recognition
User-Friendly Website
Community Trust
