Logo Design

Chef Swap at The Beach

Comprehensive Design

Strategic Palette

Explore Our Work

"Chef Swap at The Beach" is a fast-paced culinary competition series airing on the Cooking Channel. The show features chefs from Myrtle Beach, South Carolina, who swap kitchens and have one hour to prepare a dish that could fit on the other's menu, highlighting the region's diverse culinary scene.

MIRO Entertainment collaborated with the producers of "Chef Swap at The Beach" to develop a cohesive brand identity that reflects the show's energetic and coastal essence.

Crafted a logo that captures the excitement of culinary competition and the coastal charm of Myrtle Beach.

Designed a vibrant color scheme that evokes the beach setting and culinary creativity.

Goals & Challenges

The primary goal was to establish a distinctive and engaging brand identity that resonates with food enthusiasts and reflects the unique culinary culture of Myrtle Beach. This required capturing the competitive spirit of the show, differentiating "Chef Swap at The Beach" from other culinary programs, and aligning every branding element with the show's mission to showcase local chefs and cuisine. Overcoming the challenges of conveying both competition and camaraderie and appealing to a broad television audience was critical to success.