Branding and Logo Design
HA Comedy Festival
Multi-Market Campaign
Significant Engagement
In February 2020, the HA Comedy Festival took over five iconic venues in San Antonio, Texas, presenting over 20 live comedy shows featuring 42 of the funniest comics. The festival aimed to highlight Latinx talent, with performances from comedians like Gina Brillon, Mark Viera, and Jesus Trejo, and guest appearances by Eva Longoria and Eugenio Derbez.
MIRO Entertainment partnered with the HA Comedy Festival to develop a cohesive brand identity and execute a multi-market marketing campaign.
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Created a distinctive logo and brand identity that encapsulated the festival's spirit and appeal.
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Implemented a comprehensive campaign across San Antonio, Dallas, Houston, Austin, Corpus Christi, and the Rio Grande Valley.
Goals & Challenges
The primary goal was to establish a recognizable and engaging brand identity that would attract a diverse audience to the festival. This involved capturing the vibrant essence of Latinx comedy, differentiating the festival in a competitive entertainment landscape, and ensuring consistent messaging across various markets. Challenges included effectively reaching diverse demographics and coordinating marketing efforts across multiple cities within a limited timeframe.
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Produced promotional materials and content to enhance the festival's visibility.
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Curated engaging posts, leveraged targeted ads, and initiated hashtag trends to drive awareness and ticket sales.
A Festival That Resonated Far and Wide
High audience engagement over 20 stand-up and sketch shows
Marketing Strategy achieved 18 million impressions and 91,000 page views.
Generated 740,000 impressions and 39,000 clicks on Social Media.
