Logo Design
B. Roux
Innovative Logo
Distinctive Color
B. Roux is an avant-garde fashion brand that merges masculine and feminine styles into an androgynous menswear line. Inspired by confidence and uniqueness, B. Roux encourages individuals to be playful and, most importantly, to be themselves.
MIRO Entertainment collaborated with B. Roux to develop a cohesive brand identity that reflects their mission and resonates with their target audience.
-
Created a bold and chic logo that embodies the fusion of masculine and feminine fashion elements.
-
Designed a distinctive color scheme that enhances brand recognition and appeals to a diverse audience.
Goals & Challenges
The primary goal was to establish a distinctive brand identity that stands out in the fashion industry and authentically represents the androgynous nature of B. Roux's designs. This required accurately portraying the blend of masculine and feminine elements, differentiating B. Roux from competitors, and aligning every branding element with the company's mission to encourage individuality and playfulness. Overcoming the challenges of cultural representation and industry competition was critical to success.
-
Developed print materials that maintain brand consistency and support promotional efforts.
A Brand That Resonates Across Markets
Strengthened brand recognition within the fashion industry.
Engaged the target audience and fostered community connections.
Positioned as a leader in promoting androgynous fashion and individuality.
