Branding and Logo Design

The XO Foundation

Comprehensive Design

Strategic Palette

Explore Our Work

Advocating for Families Affected by Parental Alienation The XO Foundation is a nonprofit organization dedicated to supporting families experiencing the challenges of parental alienation. Born from firsthand experiences with the devastating effects of this issue, the foundation is committed to providing parents, guardians, and professionals with the resources needed to navigate the complexities of mental health, education, and the legal system, fostering healing and reconciliation.

MIRO Entertainment collaborated with The XO Foundation to develop a cohesive brand identity that reflects their mission and resonates with their target audience.

Crafted a logo that embodies the foundation's commitment to healing and reconciliation.

Designed a color scheme that conveys compassion and trust, enhancing brand recognition.

Goals & Challenges

The primary goal was to establish a compassionate and trustworthy brand identity that resonates with families affected by parental alienation. This required accurately portraying the foundation's dedication to healing and reconciliation, differentiating The XO Foundation from other nonprofits in the sector, and aligning every branding element with the organization's mission to provide support and resources. Overcoming the challenges of sensitive subject matter and building trust within the community was critical to success.