Logo Design
Above the Line LATINOS in Media
Comprehensive Study
Educational Impact
"Above the Line: Latinos in Media" is a study that delves into the significant contributions of Latinx professionals in the entertainment industry. It examines the challenges and triumphs of Latinx individuals in above-the-line roles, such as producers, directors, writers, and lead actors, showcasing their impact on film and television.
MIRO Entertainment collaborated with the creators of "Above the Line: Latinos in Media" to develop a cohesive brand identity that reflects the study’s mission and resonates with its target audience.
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Created a logo that embodies the essence of Latinx contributions to media, aligning with the documentary's vision and values.
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Designed a color scheme that enhances brand recognition and appeals to a diverse audience.
Goals & Challenges
The primary goal was to establish a distinctive brand identity that stands out in the documentary film industry and authentically represents the Latinx community's contributions to media. This required accurately portraying the diversity and significance of Latinx professionals in entertainment, differentiating the documentary from other media-focused films, and aligning every branding element with the project's mission to educate and inspire. Overcoming the challenges of cultural representation and industry competition was critical to success.
Shining a Spotlight on Latinx Media Trailblazers
Enhanced awareness of Latinx contributions within the entertainment industry.
Engaged the target audience and fostered community connections.
A pivotal resource in promoting diversity and inclusion in Hollywood.
